Our Mission
At Nijma M, our mission is to embody the duality of timeless sophistication and ritzy coolness in every piece of fine jewelry we create. Duality is where magic happens. We call this magic ‘modern opulence’. Jewelry is more than adornment; it's an expression of one's unique style, an heirloom in the making, and a symbol of personal empowerment.
With a dedication to craftsmanship, each piece is handmade with meticulous attention to detail, infusing it with a sense of timeless allure that never goes out of style - an ode to our heritage. Simultaneously, we honor our commitment to the environment by exclusively using recycled gold in our creations and responsibly mined natural diamonds.
We invite you to adorn yourself in our jewelry every single day and celebrate the essence of modern opulence—where sophistication meets coolness and craftsmanship meets sustainability.
Design Philosophy
We're endlessly inspired by the magic that jewelry embodies, a sentiment that transcends its mere material worth. We believe in the inherent value of each piece and the emotions it evokes. It's not just about adornment; it's about the stories it carries and the memories it creates. We design with the anticipation that every exquisite creation will accompany you on your journey, becoming an integral part of your unique narrative and celebrating life's special moments, both big and small.
Sustainability
Our jewelry is proudly designed in Toronto, Canada, where we meticulously curate every piece to embody the essence of luxury with a conscious. Handcrafted with unparalleled precision, our designs come to life in the creative hubs of New York City and Montreal. Each piece is a testament to exceptional quality, constructed with recycled 14K gold, and adorned with sustainably mined natural diamonds and gemstones. Supply chains include proud members of the Responsible Jewellery Council, a leading authority creating standards for sustainable supply chain practices in the jewelry and watch industries, and those with earned certification from SCS Global Services, a third party environmental certification body. We also take pride in supporting small multi-generational diamond suppliers that drive economic growth in their societies around the world.
The Beginning
After dedicating years to the study and practice of science and medicine as a naturopathic doctor, our founder, Elaina Mansour, embarked on the pursuit of a cherished dream – designing her own line of jewelry. Elaina's admiration with jewelry dates back to her childhood years. Raised in a Lebanese household, she was captivated by the exquisite jewelry her mother adorned daily, regardless of the occasion. Those moments with her family, steeped in jewelry's timeless allure, became cherished childhood memories. It is this profound connection, combined with her personal passion for the magic of jewelry, that was the ultimate inspiration for her own creations and the birth of Nijma M Fine Jewelry
